2020 will go down as a remarkable year for many reasons. One of them will be the shocking number of changes that people had to make in their daily lives. This includes the time they spent on social media. In fact, due to quarantine measures, there was a 21% increase in the use of social media according to statistics. People relied on social media not only for remaining in touch with their friends and families but also for keeping up with the news and for entertainment.

Now, in the New Year, it is imperative for businesses to consider the social media trends 2021. After all, the world of social media has changed drastically and brands need to consider what lies ahead.

Less Is More

Back in 2020, brands started to spend less time in creating posts for their social media marketing strategy. Instead, they focused on social media optimization by creating content that was not only valuable but also thoughtful. They focused on content that was relevant in the
difficult conditions prevalent around the world.

This is likely to continue as a part of the social media trends 2021. Marketers and brands, probably for the first, started to consider the feelings of their audience before posting. They thought about whether their audience was interested in hearing from them. Going forward, social media marketing is likely to become more thoughtful in such ways. As such, your social media optimization strategy should no longer be about posting more. Instead, it should be about
posting thoughtfully.

Value over Quality

Due to the quarantine measures put in place due to the pandemic, a huge number of businesses were forced to work remotely. This included their social media marketing teams. As a result, the teams were forced to develop processes that allowed them to perform social media optimization remotely.

This most certainly had an effect on the social media posts themselves. After all, the lack of proper equipment meant that many brands could not continue producing content at the same level of quality as before. In turn, this forced many brands to start emphasizing the value of the content rather than its quality. Brands realized that such content can still be captivating and engaging to audiences. As such, this focus on value is certain to become one of the main social media trends 2021.

More Short Form Content

2020 also saw the rise of short form pieces of content especially in the form of Instagram Reels and TikTok. This was also supported by increased usage of short pieces on platforms like Snapchat, Instagram, Facebook and YouTube. Brands noticed that despite being short pieces, such content drove considerable engagement. Therefore, short form content is easily one of the main social media trends 2021 to look out for in the coming future.